Guerrilla Girls TC Takeover

Overview
For over 30 years, the Guerrilla Girls have been exposing sexism and racism in the art world, politics and pop culture. Disguised in gorilla masks, these anonymous female artists and activists challenge stereotypes and the status quo with their signature brand of humor and truth.

The Walker Art Center in Minneapolis, in partnership with 20 other arts organizations, invited the Guerrilla Girls to take over the Twin Cities in early 2016. The Twin Cities Takeover is the Guerrilla Girls’ largest collaboration with a community to date, and includes exhibits, events and classes.

Challenge
The Walker Art Center hired Arrowplane and Plumlines to create a website announcing the Guerrilla Girls Twin Cities Takeover. The website needed to introduce the Guerrilla Girls and the Takeover, and get people excited about attending events. Additionally, the site aimed to Inspire individual and collective activism, and start a conversation on social media.

Solution
In partnership with Arrowplane, I created a content strategy that explored the perspectives of the site’s two target audiences: the public and the media. I developed strong key messages and wrote content that was smart and sassy, just like the Guerrilla Girls. I also helped Arrowplane to craft an information architecture that made the website easy to navigate.