I'm a Senior Content Strategist and Content Designer with over 20 years of experience crafting user-centric experiences.
I'm passionate about creating user-focused content that helps companies authentically engage the people they're trying to reach. I enjoy translating complex ideas into clear, compelling content that connects with target audiences.
Working across industries and collaborating with all kinds of teams has made me into a flexible, creative problem-solver. I'm a strong yet diplomatic advocate for customer experience and content best practices, using data and research to back up my recommendations and influence decision-makers. At the same time, I know when to flex for the greater good of a project. I love to collaborate, but when necessary I'm able to take a task and run with it.
Services
Experience
For the past two decades, I've been an independent content strategist and writer, freelancing for clients under my company name, Plumlines. Some recent client projects:
I've created strategic content for global brands in a variety of industries, including medtech, healthcare, financial, and retail.
What clients say
"I had the privilege of working with Stephanie and consistently saw her hit the ground running, quickly bringing clarity to complex, cross-functional business challenges. She has a rare ability to distill complicated problems into simple, actionable ideas while always advocating for the end user and putting herself in the customer's shoes. Her Q2 2025 award-winning work on the Endura Weight Loss Solutions guide reflects her strong research skills, empathy, and ability to align teams under tight timelines. Stephanie's thoughtful, collaborative approach elevates the work around her and makes her a valuable addition to any team."—Katie Prestrud, Group Marketing Manager, Boston Scientific
"What truly set Stephanie apart was her exceptional ability to devise creative solutions and solve complex problems. In a project of this scale, unexpected challenges were common, but Stephanie consistently approached them with ingenuity and a fresh perspective. She had a remarkable knack for thinking outside the box, transforming obstacles into opportunities for innovative content approaches."—Erica Stone, Content Lead, Pearson
"Stephanie is not only a gifted writer, but also a brilliant content strategist. She is able to immerse herself in a client's business and goals and then provide insightful, strategic recommendations for site architecture and messaging. While writing, she is able to dig into the details and to communicate artfully and efficiently–all while maintaining a keen understanding of the overall strategy and structure of the content."—Courtney Remes, Founder of Arrowplane
"I had the pleasure of working closely with Stephanie, and I can confidently say she is one of the most talented and dedicated content professionals I've had the opportunity to collaborate with. Her content was consistently top-notch because she took the time to truly understand the objective behind every project. Rather than simply writing to fulfill a request, Stephanie thoughtfully tailored each piece to ensure it resonated with the intended audience, making complex information relevant, relatable, and engaging."—Danyel Mitchell, Patient Experience Manager, Boston Scientific
"I worked with Stephanie on multiple projects for an agency client and she was invaluable. She can do everything, from strategy and planning for brand and content, to interviewing clients and end customers for content creation, to editing content for SEO. And she does it within estimates and timelines. Highly recommend."—Sasha Westin, Digital Strategist