I’m Stephanie Watson and in 2002, I founded Plumlines. Since then, I’ve created strategic content for clients in every industry: financial, technology, retail, health care, real estate and the nonprofit sector. I’ve written about tape, stethoscopes, oil rigging equipment, Medicare, philanthropy, SpongeBob pajamas, long-term care insurance, party planning, software, property management, complaint hotlines, Girl Scouts, video games…and a lot more.
The subject matter changes. The company and team I’m working with changes. But my process is always the same: First, I learn about you: What does your company do, and who do you serve? How do you want your target audience to perceive you? What are your business goals with this new website? I ask a lot of questions. Then I craft a sound content strategy and establish a voice that fits your brand. Next, I write content that lets your brand essence and key messages shine through.
Oil rig pulleys are different from SpongeBob pajamas, for sure. But pulleys or pajamas, the methods I use to engage online users are universal. Understand who the audience is and what they care about. Present ideas, products or services in a way that is relevant to the target audience. Make it easy for people to find the information they’re looking for and to complete the tasks they came to your site to accomplish. It’s that simple.
In addition to being a content strategist, I am also a published author of children’s fiction.