About Plumlines

Over the past two decades, I’ve created strategic content for clients in almost every industry: retail, financial, technology, health care, real estate and nonprofits. I’ve written about masking tape, stethoscopes, oil rigging equipment, Medicare, philanthropy, SpongeBob pajamas, long-term care insurance, party planning, software, complaint hotlines, Girl Scouts, video games and more.

Oil rig pulleys are wildly different from SpongeBob pajamas, for sure. But pulleys or pajamas, the methods I use to engage online users and help organizations meet their strategic goals—those methods are universal: Work to understand who the audience is and what they care about. Present ideas and offerings in a way that’s relevant, engaging, and clear to users. Make it easy (and maybe even enjoyable) for people to find the information they’re looking for and to complete the tasks they came to do.

Freelancing with dozens of creative agencies and a wide variety of clients over the last 20+ years has made me a nimble, adaptable team player and all-star collaborator. It’s also given me a breadth of content strategy and writing experience that I leverage for every new project.

Let’s work together!

Work samples
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In addition to being a content strategist, I am also a published author of children’s fiction and I lead creative workshops.

Contact Plumlines

Need content help? Have questions? I look forward to hearing from you.
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Stephanie is not only a gifted writer, but also a brilliant content strategist. She is able to immerse herself in a client’s business and goals and then provide insightful, strategic recommendations for site architecture and messaging.
Courtney Remes, FounderArrowplane
Stephanie brings innovative thinking and best practice recommendations to the table, and has great insights during strategic planning sessions.
Siri Prax, Account SupervisorGage Marketing
Stephanie has a knack for expertly getting to the core message, paying attention to detail while seeing the bigger picture.
Erin Johnson, Director of Content StrategyGage Marketing